I can’t say enough about Betsy’s excellent guidance as we pursued our launch on Amazon. She has tremendous knowledge and expertise, with a combination of intelligence, hard work and experience. If you're about to launch on Amazon, or if you're wondering what’s holding back your Amazon sales, I highly recommend Betsy McGinn!
Kate Mann, Founder, BoldPalate Foods
Betsy's knowledge of the industry and inner workings of Amazon are best in class. Her "teach the teacher" approach doesn't leave the client high and dry when the contract ends. Her professionalism, patience, and tact are mixed with just the right amount of nudging, when needed. But most of all, she's just a damn nice person to work with.
Sandy Sanderson, Operations, JavaUp
Betsy is my go-to referral for clients who need extra education on what their organization needs to prepare for success on Amazon. She does an amazing job of getting everyone on the same page about what it takes to do it right. She's a master project manager and cross-functional leader who helps with the crucial work that must happen before a company sells its first case on Amazon.
Lynn Yako Graham, President,
Beekeeper Marketing
Lots of companies offer eComm services, for obvious reasons. Betsy's different, because she was a pioneer in the space. She’s watched it emerge and has a real grasp on the challenges and opportunities that come with it. She’s also able to see things from a brand perspective, and in the context of overall strategy, so she knows what companies need and can help them in the smartest way possible.
Jess Teilborg, VP of Marketing, Pantheryx
Betsy is a knowledgeable, experienced, passionate, and thorough sales and marketing leader. At Snyder’s Lance, we engaged her to help better understand Amazon and other customers in the e-commerce channel. She not only educated us, but crafted a strategy for choosing a business model, taking over the volume being done by third parties, and increasing our sales significantly.
Rudi Fischer, Vice President of Sales,
Red’s All Natural