As Seventh Generation’s first eCommerce channel director, Betsy pioneered the company’s innovative eComm strategy and created a thriving multimillion-dollar partnership with Amazon and other key online retailers.
She founded McGinn eComm in 2014, and has since worked with hundreds of natural and specialty brands to establish and strengthen their strategic direction, on both Amazon and their own Direct-to-Consumer eCommerce. From product development and profitability analysis to guiding organizational change, McGinn eComm leads clients through every step of this complex channel, helping to ensure successful and profitable online business.
Betsy is also co-author of The Amazon Roadmap: How Innovative Brands are Reinventing the Path to Market, the quintessential start-to-finish guide for brands who want to launch, recalibrate, or optimize their Amazon business and ensure continued growth on this powerful platform.
The Amazon Roadmap:
How Innovative Brands are Reinventing the Path to Market
by Betsy McGinn & Philip Segal
Every great journey starts with great preparation. A once-over for your transportation, a researched route, and a realistic ETA—these are things that make the trip enjoyable and give you the ability to make good choices when things don’t go your way.
Launching your brand on Amazon is like taking your company on a road trip--times ten! As more and more new and innovative brands use Amazon as their fundamental route to market, it's clear that the most successful brands conduct extraordinary preparation before ever arriving at Amazon’s door. They invest the time and resources required to measure their current capabilities, seek expert guidance, develop a strategy, and execute meticulously.
In order to ensure the best success for your brand, you need to do the same.The Amazon Road Map outlines the key answers you need to plan your brand’s successful Amazon launch from start to finish, and to ensure continued growth for your company. With our combined decades of Amazon expertise, we’ll help you develop a solid understanding of the eCommerce landscape so you can chart a smart course and avoid the tourist traps, dead-ends, traffic jams, and other headaches that ruin a journey.