Testimonials

I can’t say enough about Betsy’s excellent guidance as we pursued our launch on Amazon. She has tremendous knowledge and expertise that only comes with a combination of intelligence, hard work and experience. If you are about to launch on Amazon, or if you are wondering what’s holding back your Amazon sales, I highly recommend Betsy McGinn!
Kate Mann / Founder / BoldPalate Foods
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Betsy's knowledge of the industry and the inner workings of Amazon are best in class. Her "teach the teacher" approach doesn't leave the client high and dry when the contract ends. Her professionalism, patience, and tact are mixed with just the right amount of nudging, when needed. But most of all, she's just a damn nice person to work with.
Sandy Sanderson / Operations / JavaUp
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I've known Betsy for nearly 20 years. She is a knowledgeable, experienced, passionate, and thorough sales and marketing leader. At Snyder’s Lance we engaged her services to help better understand Amazon and the other customers in the e-commerce channel. She not only educated us on the channel but also crafted a strategy for choosing a business model, taking over the volume being done by third parties, and ultimately increasing our sales significantly.
Rudi Fischer / Vice President of Sales / Red’s All Natural

Betsy is my go-to referral for clients that need extra hand-holding and education on what their organization needs to do to prepare for success on Amazon. She does an amazing job of getting everyone on the same page about why Amazon is so important, and what it takes to do it right. She is a master project manager and cross functional leader who helps with the crucial up-front work that must happen before a company sells its first case on Amazon.
Lynn Yako Graham / President / Beekeeper Marketing

Lots of companies are starting to offer eComm services for obvious reasons. Betsy is different because she has been in the space for 10+ years. She’s watched it emerge (way before it was ‘the place to be’) and has a real grasp on the challenges and opportunities that come with it. She’s also able to see things from a brand perspective and in the context of an overall strategy, so she understands what companies need and can help them get there in the smartest way possible.
Jess Teilborg / Vice President of Marketing / Pantheryx

As a new company, we knew that Amazon was an important early opportunity for Bonta, but we needed guidance on how to get started. We also had no idea how much there is to know about Amazon to be successful. Betsy provided the expertise to develop a strategy that considered every aspect of our business, prepared us for launch, and then helped us execute the plan with our Amazon broker. I have to say, I would not advise anyone to stick their toe into the Amazon waters without working with a pro like Betsy.
Stephen Jacoby / Bonta Beverage

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