NOVEMBER Wednesday, November 11th Hirshberg Entrepreneurship Institute: New Zealand Online, 2020 Panelist: Positioning Your Brand Story / Speaker: eComm Dos & Don'ts This three-day virtual event, usually held in New Zealand in November, is online this year and available to everyone across the globe. I'm joining a group of venerated natural products experts who will cover everything from financing your business to smart eComm to personal balance during times of pandemic. Pitches for case study and financing are available. More information and registration here.
SEPTEMBER Tuesday, September 29th BevNet & NOSH Virtual Event: SUPERCHARGE D2C Speaker: eComm Tension: Amazon vs. Build Your Own This half-day virtual event will address strategic, operational, and marketing practices around direct-to-consumer, as well as provide direct-from-the-entrepreneur stories of how food and beverage companies are dealing with the current D2C environment. Register here.
Wednesday, September 16th Webinar: NATURAL PRODUCTS EXPO SPARK CHANGE Speaker: Mission-Driven Business Community Event Natural products retailers value the stories behind brands: business as a force for good, mission, purpose, integrity and authenticity. The Mission-Driven Business event celebrates stories of brands that work to solve social and environmental problems. By leveraging creative business practices, ideas, passion, and unique partnerships, these companies are conducting business in new and innovative ways. More information here.
MARCH Tuesday, March 3rd NATURAL PRODUCTS EXPO WEST / Anaheim, CA Speaker: Natural Products Business School The Natural Products Business School is a full day of learning and networking, purpose-built for emerging brands. It's an opportunity to connect with multiple service providers and potential investors while gaining insights from a fantastic line-up of industry experts on how to scale your brand and manage the changes ahead in our fast-growing industry. Registration & information here.
FEBRUARY Friday & Saturday, February 7th & 8th NATCHCOM / Boulder, CO Panel Leader: Brands Share Their Amazon Journey The one-and-a-half-day gathering is a hands-on, interactive experience that helps industry professionals take their e-commerce and digital marketing game to a whole new level. No other event brings together the natural product industry and tech to optimize profits, share marketing best practices and, ultimately, #HackNatural. On Saturday at 3:30 pm, I'll be leading a panel discussion with two successful natural companies on the experience of bringing their brands to Amazon. Registration & information here.
JANUARY Monday, January 20th WINTER FANCY FOOD SHOW, MAKER SPACE / San Francisco, CA Speaker: The Amazon Roadmap No matter what point of development you're in with your Amazon business, there are always potential detours, traffic jams, and other headaches that could otherwise stall--or downright ruin!--your journey. This session, based on my new book, The Amazon Roadmap: How Innovative Brands are Reinventing the Path to Market, identifies those obstacles and guides you through the essentials of a successful Amazon strategy, offering hands-on tactics that help your brand thrive online. Registration & information here.
2019 DECEMBER Tuesday & Wednesday, December 10th & 11th BOB BURKE NATURAL PRODUCTS CONSULTING / Boston, MA Speaker: Developing Strategies To Succeed In eCommerce John Maggiore (leading broker and consultant, and former natural category manager of Stop & Shop), and Bob Burke (consultant, co-author of The Natural Products Field Manual, and former vice president at Stonyfield Farm) will be running this 2-day comprehensive sales seminar, which covers everything from sales planning and budgeting to growing your business in unique models like Whole Foods Market, unique regions like metro New York, and the omnipresent and ubercompetitive online platform. I'll be covering the latter on Day 2. More info here.
NOVEMBER Tuesday & Wednesday, November 19 & 20th HIRSHBERG ENTREPRENEURSHIP INSTITUTE / Auckland, NZ Panel: Positioning Your Brand Story Long-time natural products leader Gary Hirshberg brings his two-day Entrepreneurship Institute to New Zealand! The two-day program offers business leaders practical, hands-on advice about financing, sales, marketing, eComm, organizational challenges, finding personal balance, managing change, and key concerns fundamental to growing an enterprise in today’s competitive marketplace. On November 19, from 1:30-3:00, I'll be on a panel of branding experts to review the proposals of two businesses in real time, assessing the effectiveness, freshness, and impact of their of marketing, communicating, and positioning stories. Find out more here.
OCTOBER Wednesday, October 2nd NATCHCOM / Boulder, CO Speaker: Amazon Strategies & Sales Tactics Coming soon--from Monday, September 30th through Friday, October 4th--another fabulous Natchcom event will be taking place in Boulder, Colorado. This time, it’s a bootcamp-style series of digital marketing & sales sessions: 5 consecutive mornings of beginning and intermediate level intensives, designed to help natural product brands sharpen up their skills for the holidays. I’ll be presenting Amazon Strategies & Sales Tactics on October 2nd, and I'd love you to join me ! You can register for the full bootcamp or single days; details here!
JULY Tuesday, July 23rd: 10:00 am PDT, 1:00pm EDT WEBINAR: THE AMAZON ROADMAP--WINNING IN NATURAL & ORGANIC Registration info here!
Thursday, June 6th & Friday June 7th HIRSHBERG ENTREPRENEURSHIP INSTITUTE / Boulder, CO Speaker: eCommerce The Hirshberg Entrepreneurship Institute features speakers and panelists with unparalleled expertise in the natural products industry. The benefit of that collective perspective and insight alone is enough reason to book these dates now! But the cherry on top of this event is the not-so-hidden extra value of meeting and mixing with the other attendees—entrepreneurs who are doing, or have done, the same things you are. Because the things that make entrepreneurship great—independence, self-reliance, autonomy—can also be the things that make it challenging. After all, even the freest of free agents among us sometimes craves smart feedback and validating connections from peers.
2018 DECEMBER Thursday, December 13th BECOMING A MORE EFFECTIVE SALES MANAGER IN THE NATURAL & SPECIALTY CHANNEL/ Boston, MA Speaker: Developing An Effective eComm Strategy www.naturalproductsconsulting.com
MARCH Wednesday & Thursday / March 7th & 8th NATURAL PRODUCTS EXPO WEST / Anaheim, CA Judge: The Pitch Slam Congratulations, Dr. Brite, for winning the 2018 Expo West Pitch Slam! A tough choice of 8 smart entrepreneurial companies; so exciting to see such innovation in the nature dental category.
Thursday, March 8th Panel Moderator: Disrupted Retail Such an honor to spend time with CEOs Madeline Haydon (Nutpods), Josh Tabin, (Wild Zora) & Moiz Ali (Native) and hear their success stories in eCommerce. What a great new avenue for brands to launch! www.expowest.com/ew18/Public/Enter.aspx
DECEMBER Friday, December 1st NOSHLIVE BOOT CAMP/ Santa Monica, CA Speaker: On eCommerce noshlivewinter17
Monday, December 4th BEVNET LIVE / Santa Monica, CA Speaker: The Amazon Equation: How the Whole Foods Deal is Shifting E-Commerce Panel Moderator: EComm Perspectives: Third Party and In-House Strategies bevnetlivewinter17