About

About US

START-UPS TO BILLION-DOLLAR BRANDS

McGinn eComm has helped dozens of consumer products companies of every size dramatically build eCommerce revenue, implement best practices, and lead execution with Amazon and other key partners. Find out more about who we've helped and what they say about us.

Our MISSION

McGinn eComm exists to develop eCommerce strategy that balances the best interests of each market channel, while managing conflict and maximizing success for all retail partners.

BETSY McGINN, FOUNDER

   Betsy created and led the first eCommerce strategy for Seventh Generation, the leading natural home/baby/personal care company, which resulted in a thriving, multi-million dollar business with partners like Amazon and Quidsi.
   In addition to her experience at Seventh Generation, Betsy managed natural and grocery retail sales for Tazo Tea, Terra Chips, and Garden of Eatin’, providing her broad experience in both the U.S. and Canada.
   The author of “eCommerce…The New Frontier” (Natural Products Field Manual, by Bob Burke), Betsy is a regular speaker at workshops around the country, including Natural Products Expos, Specialty Food Association events, and Kantar Retail Group forums.
   Betsy holds a B.A. in journalism from Duquesne University, and an M.B.A in marketing from Temple University.